How do we choose our projects? We first listen to our heart and gut—our visceral reaction. When it passes that test, we ask, is this show viable? Would other people care about this story? How will it play, nationally, internationally, and beyond—to subsidiary rights, licensing, and screen? Finally, we examine the fiscal potential. We seek the magical X factor that moves audiences and has them racing to tell their friends to
GO SEE THAT SHOW!